This study explores the factors influencing AI adoption in professional service firms.
Grounded in the Technological-Organizational-Environmental (TOE) framework, we …

Artificial intelligence (AI) is fundamentally transforming the marketing landscape, enabling
significant progress in customer engagement, personalization, and operational efficiency …

AI digital agents may act as decision-aid or as delegated agents. A decision-aid agent helps
a user make decisions, whereas a delegated agent makes decisions on behalf of the …

The aim of this study is to investigate the opportunities and challenges of achieving greater
financial inclusion (FI) through digitization from the perspective of microfinance operators …

The progression of virtual work has been delineated by technological advancements and
global interconnectivity through three historical waves. With an accelerated pace and …

Purpose The main aim of the paper was to determine the effect of Technology–Organization–
Environment (TOE) Framework on adoption of artificial intelligence (AI) in Kenyan academic …

Effective decision-marking in the dynamic business environment is key to business
performance. The relationship between intuition and rationality in decision-making has long …

The digitalization of port and maritime, particularly through the adoption of AI-powered
solutions, is a major trend these days. However, this research identifies gaps in the …

Con el rápido avance de la tecnología y la creciente demanda de servicios móviles, las
empresas de telecomunicaciones se enfrentan a un entorno altamente competitivo; es por …