As an artificial space extended from the physical environment, the virtual environment (VE)
provides more possibilities for humans to work and be entertained with less physical …

Creativity plays a significant role in competitive product ideation. With the increasing
emergence of Virtual Reality (VR) and Artificial Intelligence (AI) technologies, the link …

The metaverse, enormous virtual-physical cyberspace, has brought unprecedented
opportunities for artists to blend every corner of our physical surroundings with digital …

Organizations introduce virtual assistants (VAs) to support employees with work-related
tasks. VAs can increase the success of teamwork and thus become an integral part of the …

Guided by the dual pathways to creativity model (DPCM), this study explores how two
computer-supported scaffolds—prompts and cognitive group awareness—can enhance the …

This study explores virtual reality (VR) as an emerging tool integrated into brainstorming
activities to enhance creativity, and systematically reviews existing studies to provide an …

Empowered by digital technologies, avatar endorsers are prevalent in advertising for their
unique benefit. However, consumers tend to perceive a lower authenticity about avatars and …

This paper explores the recent advances in research concerning the impact of immersive
virtual environments affordances on the expression of users' creativity at individual and team …

In a novel real-effort setting, we experimentally study the effects of different communication
media on creative performance in a collaborative task that is highly visual. While group …

How organizational identity relates to knowledge sharing and creativity: moderating effect of
perceived organizational support | Emerald Insight Books and journals Case studies Expert …