Influence of personalised advertising copy on consumer engagement: A field experiment approach

B Guo, Z Jiang - Electronic Commerce Research, 2023 - Springer
Personalised advertising copy refers to the use of AI technologies such as natural language
processing and machine learning to generate individually tailored ads based on consumer …

Image and text presentation forms in destination marketing: An eye-tracking analysis and a laboratory experiment

W Yang, Q Chen, X Huang, J **e, M **e… - Frontiers in …, 2022 - frontiersin.org
The COVID-19 pandemic has severely impacted the tourism and hospitality industries
worldwide. Tourism destination marketing has been an heated focus in tourism and …

Revealing the semantics of data wrangling scripts with COMANTICS

K **ong, Z Luo, S Fu, Y Wang, M Xu… - IEEE Transactions on …, 2022 - ieeexplore.ieee.org
Data workers usually seek to understand the semantics of data wrangling scripts in various
scenarios, such as code debugging, reusing, and maintaining. However, the understanding …

Implementing a Transfer Learning for User Behavior Analysis and Prediction using Preference-dependent Model

M Alabdulhafith, S Othmen, A Alfahid, C Lhioui… - IEEE …, 2024 - ieeexplore.ieee.org
The modelling and forecasting of personal conduct depend on the records that individuals
contribute at some stage in the shared network. It is essential to conduct this analysis to …

Ferry: Toward Better Understanding of Input/Output Space for Data Wrangling Scripts

Z Luo, K **ong, J Zhu, R Chen, X Shu… - … on Visualization and …, 2024 - ieeexplore.ieee.org
Understanding the input and output of data wrangling scripts is crucial for various tasks like
debugging code and onboarding new data. However, existing research on script …

[HTML][HTML] Research on aesthetic perception factors of city outdoor advertising based on Kano model

J Chen, W Zhang, J Chen, L Pan, J Wei, W Wei - Acta Psychologica, 2025 - Elsevier
Urbanization's swift advance has positioned outdoor advertising as a vital medium in
defining city image, highlighting the urgent need for an aesthetic perception evaluation …

A study of the effect of star glyph parameters on value estimation and comparison

Y Hou, H Zhu, HN Liang, L Yu - Journal of Visualization, 2023 - Springer
Star glyph is widely used as a typical radial plot to visualize multi-dimensional data, allowing
the comparison of multiple attributes while displaying them. Though many alternative …

Overview of interactive visualization methods

R Gai, Z Guo, M Li - … Conferences on Internet of Things (iThings …, 2022 - ieeexplore.ieee.org
In recent years, interactive visualization has become a research hotspot in data
visualization. It is also an important part and one of the core research contents of the visual …

[PDF][PDF] DARC: A Visual Analytics System for Multivariate Applicant Data Aggregation, Reasoning and Comparison.

Y Hou, Y Liu, H Wang, Z Zhang, Y Li… - PG (Short Papers …, 2022 - diglib.eg.org
People often make decisions based on their comprehensive understanding of various
materials, judgement of reasons, and comparison among choices. For instance, when hiring …

Visualization System to Analyze Browsing Trends of Internet Video Advertisements

R Miura, H Ohya, T Itoh - 2023 27th International Conference …, 2023 - ieeexplore.ieee.org
The market size of Internet advertising continues to grow. The creation and delivery of
effective Internet advertising will become increasingly important in business. On the other …