Anthropomorphism in hospitality and tourism: A systematic review and agenda for future research
Anthropomorphism has been identified as an effective marketing and communication tool in
the hospitality and tourism industry. However, the application of anthropomorphism is …
the hospitality and tourism industry. However, the application of anthropomorphism is …
Anthropomorphism and consumer behaviour: A SPAR‐4‐SLR protocol compliant hybrid review
The notion of 'anthropomorphism'has been a subject of intrigue for transdisciplinary
academics and scholars for the longest time, as the origin of this concept dates back to the …
academics and scholars for the longest time, as the origin of this concept dates back to the …
Customers' perceptions of hotel AI-enabled voice assistants: does brand matter?
Purpose Extending the technology acceptance model (TAM) to a new context, the purpose
of this paper is to propose an integrative model of the brand of artificial intelligence-enabled …
of this paper is to propose an integrative model of the brand of artificial intelligence-enabled …
Does green brand anthropomorphism influence repurchase intention? Understanding the impact of brand warmth, psychological ownership, and self-brand congruity
As consumers become more conscious of the deteriorating state of the environment,
organizations too are beginning to demonstrate their sustainable commitments in …
organizations too are beginning to demonstrate their sustainable commitments in …
Would you forgive me? From perceived justice and complaint handling to customer forgiveness and brand credibility-symmetrical and asymmetrical perspectives
This empirical study uses signaling theory to develop a model to investigate the
interrelationships between complaint handling, perceived Justice, customer forgiveness …
interrelationships between complaint handling, perceived Justice, customer forgiveness …
The structural relationship among perceived service quality, perceived value, and customer satisfaction-focused on starbucks reserve coffee shops in Shanghai, China
Y Ge, Q Yuan, Y Wang, K Park - Sustainability, 2021 - mdpi.com
In today's increasingly competitive coffee industry, the point of running a good coffee shop is
no longer to run a coffee and beverage shop simply, but to focus on the quality of service …
no longer to run a coffee and beverage shop simply, but to focus on the quality of service …
Transformation of the hospitality services marketing structure: a chaos theory perspective
Purpose Drawing on chaos theory as an overarching approach, as well as guidelines from
effectuation and transformative learning theories, this study aims to evaluate the changing …
effectuation and transformative learning theories, this study aims to evaluate the changing …
“Wow! It's Cool”: How brand coolness affects the customer psychological well-being through brand love and brand engagement
In this era of razor-edge competition, marketers strive to outperform their rivals by improving
their brands. Increasing brand coolness may be the best way to do it. This study used a …
their brands. Increasing brand coolness may be the best way to do it. This study used a …
Revisiting destination competitiveness through chaos theory: The butterfly competitiveness model
The second decade of this century has been characterized by a particular emphasis on the
significance of safety and security in human life in general and in tourist decision-making in …
significance of safety and security in human life in general and in tourist decision-making in …
[HTML][HTML] Hey Google, I trust you! The consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Users' increasing adoption of voice assistant services is fostering the growth of a novel
strand of marketing research on the branding implications of brand anthropomorphism (BA) …
strand of marketing research on the branding implications of brand anthropomorphism (BA) …