Small and medium-sized enterprises (SMEs) are the prime movers of economic progress.
The pace of digital disruption enables SMEs to innovate and flourish by strategically …

This study aimed to explore the implications of marketing practices based on current
literature on how businesses utilize a new frontier of technology in conjunction with …

Purpose This study aims to advance the understanding of digital marketing capability by
conducting a comprehensive, systematic review of relevant literature at the firm level …

This study is part of a government research project which aims to synthesise the current
evidence on the factors affecting the intention of mobile application adoption called 'Tripper …

Social CRM is a new technology that integrates social networking activities within traditional
CRM itself. Social media might be the most effective strategy in the context of CRM …

The significant advances in science and technology have brought a dramatically change in
human being-life. This paper aims to review the literature to propose a mobile application …

Penelitian ini bertujuan mengetahui keterlibatan peran aktor internasional non negara
dalam gerakakan social movement yang berkaitan dengan isu lingkungan di Indonesia …