Examines the cross‐national applicability of a model of the effects of country of origin and
brand name on consumers' evaluations of a product. Specifically, investigates the structures …

The framework proposes that the influence of corporate image on country image can be
moderated by four individual (country familiarity, corporate familiarity, brand image fit and …

The country‐of‐origin (CO) literature has traditionally focused onconsumer product
evaluations which are presumed to occur during theevaluation of alternative stages of the …

A variety of measures have been proposed in the literature to assess market efficiency and
resulting losses to consumers. The authors provide an integrated review and summary of the …

Despite the continuous promotion of breastfeeding by the World Health Organization and
national health systems, the consumption of breast milk substitutes (BMS) is increasing …

Products liability is a field of tort law governing liability for injuries caused by defective
products that were commercially sold or transferred. Under the rule of strict products liability …

A frequent argument against efficiency standards is that they prohibit products that represent
optimal choices for customers and thus lead to reduced customer utility. In this paper we …

In testi agili di noti specialisti, quanto chi occupa o desidera occupare posizioni di
responsabilità nelle aziende deve conoscere per mantenersi aggiornato: i problemi di un …

Previous advertising efficiency studies have neglected the “black box” of the consumer
purchase funnel. Thus, this study decomposes advertising efficiency into marketing and …

Economists now devote considerable attention to incomplete contracts. This research
program rests partly on the view that complete contracts are well understood: they maximize …