With the ubiquity of social media in all aspects of daily life, research interest in the topic has
been on the rise. Within the existing body of research on these tools, part of the literature …

Digitalization, personalization and globalization shape how companies contact and
communicate with their consumers who have different needs and wants. In these highly …

Text mining has become one of the trendy fields that has been incorporated in several
research fields such as computational linguistics, Information Retrieval (IR) and data mining …

Emoji are increasingly used for emotional expression in computer-mediated
communications and represent a relevant source of information for consumer companies …

The aim of this study was to empirically examine the extended unified theory of acceptance
and use of technology 2 (UTAUT2) model by adding “personalization” as one of the …

With the rapid development and widespread popularity of the Internet, employee social
media use at work has become an increasingly common phenomenon in organizations. This …

Crowdfunding as a new way of financing in the web 2.0 has increased over the last years,
but only little is known how project initiators increase their chances of successful fundraising …

Purpose The rise in the use of Internet technologies and social media has shifted the
marketing practices from offline to online. This study aims to determine the pros and cons of …

Abstract Web 2.0 and Big Data tools can be used to develop knowledge management
systems based on facilitating the participation and collaboration of people in order to …

The rising use of crowdfunding makes it important for project initiators to know how they can
increase the likelihood of success of their crowdfunding campaign. The effects of using …