The Effect of Herd Behavior on Consumer Intention in Live Streaming E-Commerce: The Moderating Role of Interaction
X Chen, Y Wang, S Wei, J Shen - International Journal of Human …, 2024 - Taylor & Francis
This study investigates how herd behavior affects consumers' consumption intention and
continuous watching intention in live streaming e-commerce. We also consider how …
continuous watching intention in live streaming e-commerce. We also consider how …
The effect of social experience and content quality on the use of celebrity endorsement strategy in the social commerce context: a case study of Indonesia
Purpose This study aims to provide a comprehensive theoretical model based on stimulus-
organismresponse, social impact, and signaling theory to examine the factors influencing …
organismresponse, social impact, and signaling theory to examine the factors influencing …
[HTML][HTML] Determinants of users' unverified information sharing on social media platforms: A herding behavior perspective
Z Zhang, Z Cheng, T Gu, Y Zhang - Acta Psychologica, 2024 - Elsevier
The proliferation of unverified or false information by irresponsible users can significantly
amplify the spread of misinformation or fake news. Despite growing research on unverified …
amplify the spread of misinformation or fake news. Despite growing research on unverified …
The mediating effect of thought leadership on self-awareness, self-regulation, and job performance among managers of SMEs
DNO Welbeck, K Amponsah-Bediako… - Cogent Business & …, 2025 - Taylor & Francis
In the ever-dynamic, ever-challenging and ever-demanding terrain, small and medium-sized
enterprises (SMEs) constantly rely on creative, innovative and emotionally intelligent …
enterprises (SMEs) constantly rely on creative, innovative and emotionally intelligent …
Examining the Nexus of Innovation Traits, Social Influence, and Environmental Sustainability Attitudes of Consumers in Thailand: A Study of 3D-Printed Clothing …
This study draws from the Theory of Reasoned Action and Diffusion of Innovation Theory to
explore factors influencing Thai consumers' attitudes toward environmental sustainability …
explore factors influencing Thai consumers' attitudes toward environmental sustainability …
A Human-Computer Automated Negotiation Model Based on Opponent's Emotion and Familiarity
M Cao, L ** Live Streaming: Efek Mediasi Swift Guanxi
NM Nandini, S Rahayu… - … Ekonomi Akuntansi dan …, 2024 - repository.ubaya.ac.id
This study aims to analyze the influence of perceived expertise, perceived similarity,
perceived familiarity, perceived likeability, flow, and guidance shop** on swift guanxi and …
perceived familiarity, perceived likeability, flow, and guidance shop** on swift guanxi and …