This research focuses on the profound impact of the shocks caused by the COVID-19
pandemic on the accuracy of AI-based demand forecasting in the beauty care industry. It …

We study whether an e-commerce platform should costly establish self-owned logistics to
support the logistics distribution services of both the manufacturer and e-tailer. We derive …

The increasing prevalence of online marketplaces has induced many suppliers to sell
directly on them, which causes potential threats to small-and medium-sized e-tailers …

Live streaming selling is an emerging business mode to promote sales volume by
cooperation between the members in e-commence supply chains and the key opinion …

Brand spillover is a pivotal tool that online retailers have adopted to market their new brand
products, especially when competing against well-known product brands that prone to free …

Some novel operation modes of third-party logistics providers (3PLs) have been arising.
3PLs run retail businesses (ie, logistics retail) and provide financial assistance to capital …

To counteract the fierce competition in the online retailing market, retailers are increasingly
adopting live streaming selling model and introducing store brand product to enhance their …

The dominant online platforms (eg, Amazon and JD) in practice have adopted a strategy of
introducing their own store brands as a means to engage in competition with national …

We investigate upstream coopetition and competition in a supply chain in the context of a
high-quality brand manufacturer's strategy on upstream outsourcing and e-commerce …

Purpose The paper aims to clarify the effects of brand differentiation on the platform's
formulation of channel strategy and help the online platform formulate the optimal channel …