Green marketing in supermarkets: Conventional and digitized marketing alternatives to reduce waste

JU Gustavo Jr, LR Trento, M de Souza… - Journal of cleaner …, 2021 - Elsevier
This article seeks to identify and analyze green marketing actions that can reduce food
waste (FW) of short shelf life (SSL) products by retailers and to propose effective FW …

Modelling green customer loyalty and positive word of mouth: Can environmental knowledge make the difference in an emerging market?

PB Issock Issock, M M**anjira… - International Journal of …, 2020 - emerald.com
Purpose The purpose of this paper is to examine the influence of consumption values, green
customer satisfaction and customer trust in energy-efficient labels on green customer loyalty …

Determining the influencing factors in the adoption of solar photovoltaic technology in Pakistan: A decomposed technology acceptance model approach

S Ali, P Poulova, A Akbar, HMU Javed, M Danish - Economies, 2020 - mdpi.com
Accelerating demand for energy and its consumption has become a credible threat to the
sustainable ecosystem due to the exploitation of scarce natural resources and …

Assessing eco-label knowledge and sustainable consumption behavior in energy sector of Pakistan: an environmental sustainability paradigm

MH Asif, T Zhongfu, M Irfan, B Ahmad, M Ali - Environmental Science and …, 2023 - Springer
The energy needs of Pakistan have increased many folds in recent years due to improved
lifestyle, ever-increasing population, and economic development. Though the government …

The intention to adopt green IT products in Pakistan: Driven by the modified theory of consumption values

S Ali, M Danish, FM Khuwaja, MS Sajjad, H Zahid - Environments, 2019 - mdpi.com
Over the last decades, prompt economic growth and the resulting overconsumption has
deteriorated the environment in an accelerated way. This environmental deterioration has …

The importance of product lifetime labelling for purchase decisions: Strategic implications for corporate sustainability based on a conjoint analysis in Germany

K Jacobs, J Hörisch - Business Strategy and the Environment, 2022 - Wiley Online Library
This article studies the influence of product lifetime labelling on purchase decisions. Based
on consumer theory of Lancaster, experimental survey data are collected from a population …