Advances in social media research: Past, present and future
Social media comprises communication websites that facilitate relationship forming between
users from diverse backgrounds, resulting in a rich social structure. User generated content …
users from diverse backgrounds, resulting in a rich social structure. User generated content …
[HTML][HTML] The evolution of social media influence-A literature review and research agenda
Every aspect of human activities has been influenced by social media, but how this influence
is affecting individual decision making in different context had not been studied yet. This …
is affecting individual decision making in different context had not been studied yet. This …
Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions
Nowadays social network influencers play an important role in marketing by introducing
products to their audience. In this article, we investigate the persuasion cues related to …
products to their audience. In this article, we investigate the persuasion cues related to …
The impact of Internet celebrity characteristics on followers' impulse purchase behavior: the mediation of attachment and parasocial interaction
TY Chen, TL Yeh, FY Lee - Journal of Research in Interactive …, 2021 - emerald.com
Purpose This study aims to investigate the relationship between Internet celebrity
characteristics and the follower's impulse purchase behavior in YouTuber. Attachment and …
characteristics and the follower's impulse purchase behavior in YouTuber. Attachment and …
Generation X versus millennials communication behaviour on social media when purchasing food versus tourist services
Knowledge and proper understanding of the needs, expectations, desires, demands, values
or preferences of Generation X and Millennials is an essential goal of any company. The …
or preferences of Generation X and Millennials is an essential goal of any company. The …
The impact of user personality traits on word of mouth: Text-mining social media platforms
Word of mouth (WOM) plays an increasingly important role in sha** consumers' behavior
and preferences. In this paper, we examine whether latent personality traits of online users …
and preferences. In this paper, we examine whether latent personality traits of online users …
Effect of short video ads on sales through social media: the role of advertisement content generators
J Ge, Y Sui, X Zhou, G Li - International Journal of Advertising, 2021 - Taylor & Francis
With the rapid development of e-commerce and social media in China, user-generated short
video ads through social media have become very popular. However, the unique elements …
video ads through social media have become very popular. However, the unique elements …
[PDF][PDF] Investigating the impact of digital influencers on consumer decision-making and content outreach: using dual AISAS model
S Javed, MS Rashidin, Y **ao - Economic research-Ekonomska …, 2022 - hrcak.srce.hr
With exponential rise of social media, marketers identify the power and effectiveness of
influencer's advertising on social networking site (SNS). Despite comprehensive …
influencer's advertising on social networking site (SNS). Despite comprehensive …
Misinformation on social platforms: a review and research agenda
Social platforms contribute to various hedonic and informational needs of their users.
However, the unregulated, ubiquitous, and unhindered nature of the platforms is intricately …
However, the unregulated, ubiquitous, and unhindered nature of the platforms is intricately …
THE PERSUASIVE POWER OF EMOTICONS IN ELECTRONIC WORD-OF-MOUTH COMMUNICATION ON SOCIAL NETWORKING SERVICES.
Emotional expressions are ubiquitous in electronic word-of-mouth (eWOM) communication,
but their effect on eWOM persuasiveness and the underlying mechanisms in the context of …
but their effect on eWOM persuasiveness and the underlying mechanisms in the context of …