Celebrities frequently endorse products, brands, political candidates, or health campaigns.
We investigated the effectiveness of such endorsements by meta-analyzing 46 studies …

The psychological and sociological dynamics of sport participation and sport spectatorship
are presaged by and captured in the production and consumption of music. Yet, despite its …

This widely used and popular text provides a broad-ranging analysis of the relationship
between the media and politics. Revised and updated throughout, this second edition …

This paper aims to perform a comprehensive analysis, map** the main areas of the
endorser marketing literature of the last ten years and offering a classification of the subject …

This article asks what it means to take celebrity politics seriously. It does so from three
perspectives. It begins by looking at the case of New Labour and the role that celebrity …

Celebrity advocacy is a curious phenomenon. It occupies a significant proportion of the
public domain, but does so without engaging particularly well with much of the public. Yet …

Purpose This study aims to examine how young consumers perceive the advertising
effectiveness of endorsements by virtual idols and how endorsements by virtual idols differ …

The links between popular culture and politics are often referred to–sometimes dismissively,
sometimes seriously. They are dismissed when it is thought that popular culture diminishes …

From Oprah Winfrey endorsing Obama, to Bono and Bob Geldof's Live 8 campaign to end
Third World debt, the merging of celebrity and politics is becoming an established element of …

Recognizing the ever-increasing involvement of celebrities in political life, the current study
presents an empirical investigation of the impact of celebrity issue politics in the post-2008 …