Omni-channel retailing is a popular strategy in a new retailing era when digitalization, social
media, big data and other emerging technologies (eg, Artificial Intelligence (AI), virtual reality …

Online-to-offline (O2O) commerce is a popular business model which links offline business
activities with online channels. Consumer behavior in O2O commerce is more complex than …

Social media has been changing not only the way people communicate with friends, but
also the way providers communicate with consumers. Being as the popular means of …

With the mutual interaction and dependence of several intelligent services, a crowd
intelligence service network has been formed, and a service ecosystem has gradually …

Abstract Online-to-offline (O2O) has become a rapidly growing e-commerce model
worldwide, but the factors influencing consumers' purchase decision-making have not been …

Purpose The purpose of this paper is to explore the drivers and barriers to omni-channel
retailing in China, and attempts to understand how companies formulate their business …

Purpose The purpose of this study is to develop a theoretical framework to explore the
influence of green packaging on green purchase intention in the context of online-to-offline …

This study attempted to explore the boundary conditions of trust transfer in the online-to-
offline commerce context, which is overlooked in prior research. In Study 1, cross-sectional …

The purpose of this research is to examine the effects of trust transfer and online contents on
purchase intention in the online-to-offline e-commerce. A partial least squares based …

Online-to-offline (O2O) commerce is a specific form of omnichannel retailing, wherein
consumers search and purchase online and then consume offline. There are many different …