Night-time tourism leverages unique tourism opportunities posed by the night and stages the
host destination at night as a core tourism attraction. The present study investigates the …

Purpose Rural homestays have emerged as an interesting option for tourists. This study
aims to assess the role of destination attractiveness factors and travel motivations in …

The COVID-19 pandemic has caused enormous detrimental impacts on a global scale.
Street vendors are one of the most heavily affected groups since they lack the skills and …

Purpose This study aims to investigate the applicability of technology acceptance model in
explaining technology adoption among street vendors in Thailand as a representation of …

Videos are a key resource in digital marketing for tourism destinations. However, their
influence on gastronomic image construction is underestimated, especially the effects of …

From a historical perspective, it is impossible to envision tourism without travelers' mobility.
However, the Covid-19 pandemic unlocked new avenues for tourism, including virtual travel …

Purpose This study attempts to fill the research gap by extending sustainability literature and
providing empirical evidence that considers sustainability marketing commitment (SMC) as a …

Night tourscape is vital in attracting tourist interest and sha** their experience, which
affects the vitality and sustainability of night tourism. Nonetheless, how to measure night …

Purpose This study aims to identify the sensory inputs that tourists use to shape their
nightlife experiences. Design/methodology/approach The situations in three Southeast …

This research paper presents a new framework by combined usage of Structural Equation
Modelling (SEM) and Additive Ratio ASsessment (ARAS) for assessing shop** centre …