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[PDF][PDF] Channel integration towards omnichannel management: a literature review
The evolution of technology and the constant digitalisation strongly influence how
consumers behave, how markets develop, and how companies and consumers interact. By …
consumers behave, how markets develop, and how companies and consumers interact. By …
Multichannel integration along the customer journey: a systematic review and research agenda
Enabled by the proliferation of new marketing channels, customers can utilize and compare
marketing mix–related information across channels in a direct manner, which entails a more …
marketing mix–related information across channels in a direct manner, which entails a more …
The value relevance of digital marketing capabilities to firm performance
Digital transformation of the marketing organization forces firms to develop new digital
marketing capabilities (DMCs) to remain competitive. However, despite considerable …
marketing capabilities (DMCs) to remain competitive. However, despite considerable …
[HTML][HTML] The impact of digital transformation on the retailing value chain
Consumers have traditionally made purchase decisions at the store shelf, giving institutional
brick-and-mortar retailers great power to learn about and influence behaviors and …
brick-and-mortar retailers great power to learn about and influence behaviors and …
Reconceptualizing integration quality dynamics for omnichannel marketing
Omnichannel marketing, the notion of seamless integration between channels to provide
consistent service experience for customers, has become one of the most crucial aspects of …
consistent service experience for customers, has become one of the most crucial aspects of …
Digital and social media marketing-growing market share for construction SMEs
The construction industry has not been an early adopter of social media and digital
marketing, due largely to lack of knowledge of and skills in these areas. Nevertheless …
marketing, due largely to lack of knowledge of and skills in these areas. Nevertheless …
Customer experience management: toward implementing an evolving marketing concept
Although research continues to debate the future of the marketing concept, practitioners
have taken the lead, appraising customer experience management (CEM) as one of the …
have taken the lead, appraising customer experience management (CEM) as one of the …
Investigating logistics service quality in omni-channel retailing
Purpose The purpose of this paper is to investigate the impact of logistics service quality
(LSQ) on consumer satisfaction and loyalty in an omni-channel retail environment …
(LSQ) on consumer satisfaction and loyalty in an omni-channel retail environment …
Understanding the omnichannel customer journey: determinants of interaction choice
Through the proliferation of channels and ways to engage in these channels, customers
today have an unprecedented range of options to individualize their customer journey. This …
today have an unprecedented range of options to individualize their customer journey. This …
A conceptual framework of the antecedents of customer journey satisfaction in omnichannel retailing
In light of the complex customer behaviour and customer journeys in omnichannel retailing,
this study aims to investigate customer co-creation behaviour, customer response and …
this study aims to investigate customer co-creation behaviour, customer response and …