Facing immense competition, retailers across the globe are experiencing reduction in their
customer loyalty. This decreasing trend is even more observable in the superstore retailing …

The pandemic outbreak at the beginning of 2020 had changed the ways and perception of
consumers using products abruptly. The study examined consumer traits (ie, impulse buying …

Celebrity influence plays a significant role in fostering the consumers' impulse buying
tendency and purchase intention. In the modern advertising era, the celebrity endorsement …

Social media plays a vital role in consumers' purchasing decision making. There are still
gaps in existing research on the relationship between divided dimensions of social media …

This research aims to empirically examine the interrelationships between online impulse
buying tendencies (IBT), hedonic motives, online promotions, impulse purchase decision …

Flash sale (FS) is a marketing strategy that is widely used and developed in sales through e-
commerce. The implementation of the FS strategy is to provide discounts or special …

Purpose The study examines the extrinsic variables, namely store environment, promotional
activities (PA), product features and stimulation factors that encourage compulsive …

This research examines the effect of impulse purchase behavior on live streaming e-
commerce among students. This research tested five hypotheses, namely:(1) To examine …

Biological sex is a demographic variable whose effect has been examined in consumer
researches for many years. However, the effect of gender identity, defined as the existential …

Constraining the time to avail promotional offers is a common practice employed by
marketers to encourage sales. This research shows that the use of Limited Time messages …