Highlights•Biological, socio-psychological, and structural factors drive consumers' desire for
luxury.•Luxury consumption combines traditional and novel forms of consumption, as well as …

Can masstige consumers have their cake and eat it too? We explore how signaling through
masstige (mass prestige) goods, compared with their luxury counterpart, impacts two …

Recent decades have witnessed a burst of neuroscience research investigating mental and
physiological processes central to consumer behavior, including sensory perception …

The present research proposes that luxury consumption can be a double-edged sword:
while luxury consumption yields status benefits, it can also make consumers feel inauthentic …

Over the past 20 years, social neuroendocrinology researchers have developed
pharmacological challenge paradigms to assess the extent to which testosterone plays a …

Eating disorders are evolutionarily novel conditions. They lead to some of the highest
mortality rates of all psychiatric disorders. Several evolutionary hypotheses have been …

En un mundo cada vez más competitivo, muchos expertos y teóricos siguen buscando la
respuesta al Santo Grial del marketing:¿ qué lleva a los consumidores a elegir un producto …

Many animal species exhibit seasonal changes in their physiology and behavior. Yet
despite ample evidence that humans are also responsive to seasons, the impact of seasonal …

Background Endogenous sex hormones and oral contraceptives (OCs) have been shown to
influence key regions implicated in fear processing. While OC use has been found to impact …

Testosterone is associated with status-seeking behaviors such as competition, which may
depend on whether one wins or loses status, but also on the stability of one's status. We …