Purpose–Over the last few decades, corporate social responsibility (CSR) has received a
large amount of attention in research and in practice. As a response to the growing …

Purpose–This study aims to investigate how perceptions associated with corporate social
responsibility (CSR) initiatives influence customers' preference and loyalty in a controversial …

This study compares the reactions towards shock advertising in for‐profit (FP) and not‐for‐
profit (NFP) organizations. Although the use of shocking advertisements is a growing …

Purpose–The purpose of this paper is to examine how Chinese and German consumers
react to print advertisements that are potentially offensive. Design/methodology/approach …

Purpose The purpose of this paper is to examine and compare the influence of age,
education, income, product involvement and sales promotion (SP) characteristics on …

This research examines the impact of shock advertising on consumer brand evaluations, for
both socially acceptable and controversial product categories. The intervening roles of …

While the benefits of CSR may offer suppliers a competitive advantage in their customer
market, CSR remains a paradox as firms struggle to strike a balance between the financial …

This paper reviews advertising studies on China published in 13 advertising, marketing, and
business journals during the decade after joining the World Trade Organization (WTO)(2002 …

The objective of this research is to investigate how cultural differences affect consumers'
online purchase behavior. We reviewed the recent literature on cross-cultural studies on …

Purpose This paper aims to explore people's beliefs towards Islamic advertising.
Design/methodology/approach Being exploratory in nature, this paper applies qualitative …