Despite burgeoning academic interest in anticonsumption, a lack of definitional clarity and
overlap** constructs beleaguer the pertinent literature, preventing research in the field …

Purpose Over the years, a considerable depth of research has established the link between
trust, commitment and relationship marketing and its relevance to consumers' brand …

Although there has been considerable theoretical support outlining a positive relationship
between religiosity and voluntary simplicity, there is limited empirical evidence validating …

In this paper, we examine the notion of material consumption culture in Islamic societies. We
differentiate between institutionalized religion and religion as culture. We contest the …

This study attempts to advance knowledge in the area of controversial advertising by
examining the antecedents and consequences of controversial advert perceptions in the …

Neoliberal capitalism incorporates consumption as a realm of freedom and thus as a central
field for expressing authentic selfhood. But this freedom also defines consumers as …

Fans of specific sports teams, television series, and video games, to name a few, often
create subcultures in which to discuss and celebrate their loyalty and enthusiasm for a …

Combining trends in style and form with religious considerations, modest fashion has grown
worldwide despite a series of intense controversies in Western countries from the mid …

Anti-capitalism and anti-consumerism seem to be part of the same package and, for some,
anti-consumerism has become the core element of anti-capitalist activism. In this paper I will …