Technological advances have facilitated the move from market-centric to user-centric
commerce by enabling the progress towards S-Commerce from E-Commerce …

Purpose Social commerce (SC) is a new genre in electronic commerce (e-commerce) that
has great potential. This study proposes a new research framework to address deficiencies …

The literature on consumer behavior in Social commerce (SC) shows inconsistencies in the
research findings that might impede their generalizability. Through a meta-analytic study, we …

Purpose The purpose of this paper is to identify the continuance usage of livestreaming
commerce. The proposed antecedents of livestreaming commerce continuance usage are …

Abstract Web 2.0 and its services, such as social networks, have significantly influenced
various businesses, including e-commerce. As a result, we face a new generation of e …

Recent studies indicate that online interactions generate significant effects on consumer
behavior, such as customer loyalty and satisfaction, through shop** values, while there …

Many marketers have struggled to harmonise the disparate and fragmented underpinnings
characterising the sharing economy under a single umbrella that is not only comprehensive …

The theory of planned behavior (TPB) is popular in social commerce research, but existing
studies have yielded inconclusive and inconsistent findings. As TPB was developed before …

Purpose The aim of this paper is to assess the use of social media by Gen Z consumers and
the ways they impact on and re-shape their fashion consumption journey. This generational …

Instagram has become a popular platform for consumers and marketers. Using the stimulus-
organism-response theory, this study compared lifestyle and brand influencer types of …