Service encounter and repurchase intention in fitness centers: perceived value as a mediator and service innovativeness as a moderator
Purpose This study examined the relationships between service encounter, perceived value,
and repurchase intention in the fitness service sector through the theoretical lens of service …
and repurchase intention in the fitness service sector through the theoretical lens of service …
Do agile work practices impact team performance through project commitment? Evidence from the information technology industry
Purpose Drawing on goal-setting theory and team effectiveness theory, the study aims to
examine the impact of agile taskwork and agile teamwork on team performance. In addition …
examine the impact of agile taskwork and agile teamwork on team performance. In addition …
[HTML][HTML] Sustainability starts from within: A critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations
The role of value co-creation in embedding sustainability within B2B marketing is well-
documented. However, little is known about how employees enact this value co-creation, or …
documented. However, little is known about how employees enact this value co-creation, or …
Internal marketing analysis for improving the internal consumer satisfaction and customer orientation of employees in private-owned sports center
SQ Xu, L Zhou, SH Kim, DH Chung, Z Li - Plos one, 2023 - journals.plos.org
With the concept of “healthy lifestyle” deeply rooted in people's minds, the sports service
industry is thriving, which has resulted in intense competition. The sports service industry …
industry is thriving, which has resulted in intense competition. The sports service industry …
Investigating the mediating role of market orientation between internal marketing and the development of entrepreneurial orientation within private sports clubs
H Mansouri, S Sadeghi Boroujerdi… - New England Journal …, 2022 - emerald.com
Purpose This study examines the role of market orientation in the relationship between
internal marketing and entrepreneurial orientation within private sports clubs …
internal marketing and entrepreneurial orientation within private sports clubs …
[HTML][HTML] Internal marketing and salespeople's out-of-role behaviour: The mediating role of job satisfaction
This study examines the effect of internal marketing (IM) on salespeople's in-role and out-of-
role behaviours and how these behaviours affect customer satisfaction and sales …
role behaviours and how these behaviours affect customer satisfaction and sales …
[Retracted] Application of Fuzzy Decision Tree Algorithm Based on Mobile Computing in Sports Fitness Member Management
Z Gu, C He - Wireless Communications and Mobile Computing, 2021 - Wiley Online Library
After the reform and the opening, the economy of our country has developed rapidly, and the
living conditions of the people have become better and better. As a result, they have a lot of …
living conditions of the people have become better and better. As a result, they have a lot of …
The internal marketing in the last decade: A systematic review
This research examines internal marketing (IM) over the last decade (2012-2021) using
systematic quantitative assessment techniques (SQAT). The review identified 82 IM articles …
systematic quantitative assessment techniques (SQAT). The review identified 82 IM articles …
Komitmen organisasi sebagai strategi peningkatan kinerja dan loyalitas karyawan: studi tinjauan literatur
SB Raharjo, U Masahere… - … Akuntansi (E-BISMA …, 2023 - ejournal.widyamataram.ac.id
Peran manajemen sumberdaya manusia semakin penting dalam upaya peningkatan
keunggulan kompetitif. Banyak studi menjelaskan bahwa manajemen sumberdaya manusia …
keunggulan kompetitif. Banyak studi menjelaskan bahwa manajemen sumberdaya manusia …
The impact of internal marketing activities on mandatory volunteers in sport: A case from the 2019 military world games in China
Given the importance of volunteers to the successful operation of sport events, the current
study investigated, based on the volunteer process model (VPM), the role of internal …
study investigated, based on the volunteer process model (VPM), the role of internal …