Purpose The importance of influencer marketing is constantly growing. However, little
empirical research has examined influencers' success requirements. This study aims to fill …

The growth of social media has completely revamped the way people interact, communicate
and engage. These platforms play a key role in facilitating greater outreach and influence …

Popularity on YouTube is an important metric for influencers and brands. It is linked to video
relevance, content, and features that attract audience attention and interest. We present and …

Background A knowledge gap exists between the list of required actions and the action plan
for countering cancer misinformation on social media. Little attention has been paid to a …

Purpose Quantitative objective studies on the problem of celebrity selection are lacking.
Furthermore, existing research does not recognize the group decision-making nature and …

Storage-as-a-Service clouds generally offer both hot and cold storage tiers with different
pricing options. Hot tiers provide a higher storage price but a lower access price, and vice …

Purpose Recently, analyses of the characteristics of viral content in the social media field
have attracted considerable attention. However, the influence of instant videos has grown …

The internet has brought about significant transformations in communication and human
behaviour. It has revolutionised how people connect, express themselves, and socialise …

Recently, there has been a lot of interest in industry and academia in virtual influencers
(VIs). This study aimed to augment the understanding of VI marketing by exploring the …

Purpose The purpose of this study/paper is to propose a mathematical model that is able to
predict the future popularity based on the view count of a particular YouTube video. Since …