The product science of electrically heated tobacco products: a narrative review of the scientific literature

L Malt, K Thompson, E Mason, T Walele… - …, 2022‏ - f1000research.com
Heated tobacco products represent a novel category of tobacco products in which a tobacco
consumable is heated to a temperature that releases nicotine from the tobacco leaf but not to …

IQOS marketing in the US: the need to study the impact of FDA modified exposure authorization, marketing distribution channels, and potential targeting of consumers

CJ Berg, LC Abroms, H Levine, KF Romm… - International Journal of …, 2021‏ - mdpi.com
IQOS, the leading heated tobacco product globally, recently received 'reduced
exposure'authorization from the US Food and Drug Administration. Independent research …

[HTML][HTML] Ice flavor–related discussions on twitter: content analysis

A Galimov, J Vassey, E Galstyan, JB Unger… - Journal of medical …, 2022‏ - jmir.org
Background The US Food and Drug Administration (FDA) recently restricted characterizing
flavors in tobacco products. As a result, ice hybrid–flavored e-cigarettes, which combine a …

An investigation of influential users in the promotion and marketing of heated tobacco products on Instagram: A social network analysis

J Gu, LC Abroms, DA Broniatowski… - International Journal of …, 2022‏ - mdpi.com
While an increasing body of the literature has documented the exposure to emerging
tobacco products including heated tobacco products (HTPs) on social media, few studies …

Perceptions of the IQOS heated tobacco product on Twitter in the United States

C Zou, X Wang, Z **e, D Li - Frontiers in Communication, 2021‏ - frontiersin.org
After the approval of the sales of IQOS in the United States market, discussions about IQOS
have become active on social media. Twitter is a popular social media platform to …

Exposure to IQOS ads and reduced exposure claims, and association with perceived risk from COVID-19 on IQOS purchase and use intentions: results from a web …

A Sharma, B Fix, A Hyland, M Bansal-Travers… - Frontiers in Public …, 2024‏ - frontiersin.org
Introduction IQOS was authorized to be marketed as a reduced exposure product by the
Food and Drug Administration in October 2020 during the global COVID-19 pandemic …

E-cigarettes and tobacco heaters–a healthier alternative or another threat. Literature review.

EK Gacoń, W Kotusiewicz, N Siekierko… - Environmental …, 2023‏ - search.ebscohost.com
Abstract Introduction and Objective. Nicotinism has been one of the most common
addictions for many years. Tobacco smoking, both active and passive, is a serious social …

Describing ZYN-related content on TikTok: content analysis

SI Donaldson, K La Capria, A DeJesus… - Nicotine and …, 2025‏ - academic.oup.com
Introduction Nicotine pouches are the fastest-growing oral smokeless tobacco or nicotine
product category in the United States, and there are concerns about their potential appeal to …

Generative AI in a new era of computer model-informed tobacco research: a short report

J Vassey, CJ Kennedy, HCH Chang… - Tobacco …, 2025‏ - tobaccocontrol.bmj.com
Background Social media influencers who promote e-cigarettes on Instagram or TikTok for
tobacco brands use marketing tactics to increase the appeal of their promotional content, for …

Content analysis of tobacco brands'“Tagged” section on Instagram

SI Donaldson, K La Capria, A DeJesus… - Nicotine and …, 2025‏ - academic.oup.com
Introduction Brands can be “tagged” in Instagram posts to communicate a partnership with a
social media influencer. Little is known about the content of these communications in the …