This research offers a novel approach that extends the application of importance-
performance map analysis (IPMA) in partial least squares structural equation modeling (PLS …

Drawing on the theory of consumption values, consumer-brand relationship paradigm and
“lovemark” notion, the reported research offers insights into the role of retail apps in …

In Industry 4.0, the adoption of new technology has played a major role in the transportation
sector, especially in the electric vehicles (EVs) domain. Nevertheless, consumer attitudes …

By the spread of coronavirus disease 2019, the first option of most consumers for shop**
is being e-marketplaces. As a result, under such a situation, e-marketplaces face intense …

Increasingly, many brands are enabling consumers to customize products and services to
their specific needs and tastes. Little is known about the contributions of immersive customer …

Purpose The purpose of this study was to understand how social media marketing activities
(SMMA) influence consumers' perceived value of online-to-offline food ordering …

Dependence on mobile phone information in the Internet era is a crucial issue, and
psychological perception and personalized and accurate pushing significantly impact this …

Purpose Due to augmented reality (AR) technology improvements, the retail industry has
embraced smart retailing as its primary business model. Therefore, organizations must …

Purpose Artificial intelligence (AI) in mobile apps is growing rapidly, with features such as
image recognition, personalized notifications and prescriptive analytics becoming more …

Purpose This study investigates the impact of perceived ease of use on mobile shoppers'
inclination to make impulsive purchases in the context of mobile commerce. The authors …