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Reprint of" A renaissance of brand experience: Advancing the concept through a multi-perspective analysis"
Brand experience is one of the most promising concepts to emerge in consumer research
over the last decade. However, unlike other brand-related concepts, it has often been …
over the last decade. However, unlike other brand-related concepts, it has often been …
The effects of trust and peer influence on corporate brand—Consumer relationships and consumer loyalty
Drawing on relational tie theory and theory of trust, this study examines the role of affective
and cognitive trust in mediating the relationship between corporate brands and consumers …
and cognitive trust in mediating the relationship between corporate brands and consumers …
[HTML][HTML] The effects of brand experiences on quality, satisfaction and loyalty: an empirical study in the telecommunications multiple-play service market
A Carrizo-Moreira, PM Freitas-da Silva… - Innovar, 2017 - scielo.org.co
This article seeks to add to the body of knowledge on the role played by brand experience
and its relationship with satisfaction, trust and service quality in the development of loyalty …
and its relationship with satisfaction, trust and service quality in the development of loyalty …
[HTML][HTML] Influence of perceived value on repurchase intention of green agricultural products: from the perspective of multi-group analysis
A Xu, C Wei, M Zheng, L Sun, D Tang - Sustainability, 2022 - mdpi.com
Consumers, in their daily lives, tend to select and repurchase agricultural products through
experience or trust. With the improvement of consumers' quality of life, green agricultural …
experience or trust. With the improvement of consumers' quality of life, green agricultural …
Customer's revisit intention: Empirical evidence on Gen‐Z from Bangladesh towards halal restaurants
The perception of halal is a serious concern for all Muslims worldwide. The majority of the
population in Bangladesh are Muslims. Restaurants providing halal food are important as …
population in Bangladesh are Muslims. Restaurants providing halal food are important as …
The impact of VR/AR-based consumers' brand experience on consumer–brand relationships
JY Zeng, Y ** theory perspective
Mobility, which refers to all available modes of transportation in a tourism destination, is an
essential element of the tourism service and can increase memorable tourism experiences …
essential element of the tourism service and can increase memorable tourism experiences …