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A comprehensive review of mobile technology use in hospitality and tourism
Mobile technology has become a necessity for tourists, both in their daily lives and during
their travels. Considering the growing significance of mobile technologies, this study …
their travels. Considering the growing significance of mobile technologies, this study …
The evolution of service failure and recovery research in hospitality and tourism: An integrative review and future research directions
Given the hospitality and tourism industry's vulnerability to service failure, extensive
research has been conducted to examine the impacts of service failures and effective …
research has been conducted to examine the impacts of service failures and effective …
Delineating the effects of social media marketing activities on Generation Z travel behaviors
J Liu, C Wang, T Zhang, H Qiao - Journal of Travel …, 2023 - journals.sagepub.com
Generation Z (Gen Z) has emerged as the largest and most challenging consumer group for
destination marketers. This study investigates the varying effects of social media marketing …
destination marketers. This study investigates the varying effects of social media marketing …
Investigating the impact of AI-powered technologies on Instagrammers' purchase decisions in digitalization era–A study of the fashion and apparel industry
Over the last couple of decades, technological advancements have accelerated
exponentially, especially in the realm of online social networking networks. The artificial …
exponentially, especially in the realm of online social networking networks. The artificial …
How do electronic word of mouth practices contribute to mobile banking adoption?
A Shankar, C Jebarajakirthy… - Journal of Retailing and …, 2020 - Elsevier
Mobile banking (m-banking) is the fastest growing and most cost-effective channel for
delivering banking services. Electronic word of mouth (eWOM) plays a crucial role in the …
delivering banking services. Electronic word of mouth (eWOM) plays a crucial role in the …
Social media usage: A comparison between Generation Y and Generation Z in India
Social media is an important part of young generations' digital lives and has become much
more than a social connection tool. This research offers comprehensions into usage of …
more than a social connection tool. This research offers comprehensions into usage of …
Young generation's mobile payment adoption behavior: Analysis based on an extended UTAUT model
MF Wei, YH Luh, YH Huang, YC Chang - Journal of theoretical and …, 2021 - mdpi.com
Younger generations comprise an essential segment for the mobile payment market to
prosper. However, empirical evidence of the drivers/barriers of the young generation's …
prosper. However, empirical evidence of the drivers/barriers of the young generation's …
Examining the relationships between e-WOM, consumer ethnocentrism and brand equity
Y Sun, H Gonzalez-Jimenez, S Wang - Journal of Business research, 2021 - Elsevier
Electronic word-of-mouth (e-WOM) plays an important role in influencing Chinese
consumers' brand perceptions. While domestic social media managers are keen to …
consumers' brand perceptions. While domestic social media managers are keen to …
Travel experience sharing on social media: effects of the importance attached to content sharing and what factors inhibit and facilitate it
R Arica, C Cobanoglu, O Cakir, A Corbaci… - International Journal of …, 2022 - emerald.com
Purpose This study aims to examine the factors influencing tourists to share their travel
experiences on social media (SM). Design/methodology/approach An online questionnaire …
experiences on social media (SM). Design/methodology/approach An online questionnaire …
The multiple effects of service innovation and quality on transitional and electronic word-of-mouth in predicting customer behaviour
WL Lee, CH Liu, TW Tseng - Journal of Retailing and Consumer Services, 2022 - Elsevier
In the service industry, word of mouth (WOM) has become an important indicator for
influencing customer behaviour and develo** marketing strategies. The current study …
influencing customer behaviour and develo** marketing strategies. The current study …