Mobile technology has become a necessity for tourists, both in their daily lives and during
their travels. Considering the growing significance of mobile technologies, this study …

Given the hospitality and tourism industry's vulnerability to service failure, extensive
research has been conducted to examine the impacts of service failures and effective …

Over the last couple of decades, technological advancements have accelerated
exponentially, especially in the realm of online social networking networks. The artificial …

Mobile banking (m-banking) is the fastest growing and most cost-effective channel for
delivering banking services. Electronic word of mouth (eWOM) plays a crucial role in the …

Younger generations comprise an essential segment for the mobile payment market to
prosper. However, empirical evidence of the drivers/barriers of the young generation's …

Generation Z (Gen Z) has emerged as the largest and most challenging consumer group for
destination marketers. This study investigates the varying effects of social media marketing …

Purpose This study aims to examine the factors influencing tourists to share their travel
experiences on social media (SM). Design/methodology/approach An online questionnaire …

This paper investigates the effect of network centrality and network density on the propensity
to engage in positive and negative eWOM, using social networks usage as a moderating …

This paper aims to investigate the effect of family firms' characteristics on millennials'
purchase intention through three dimensions (emotional appeal, product and service quality …

Knowledge and proper understanding of the needs, expectations, desires, demands, values
or preferences of Generation X and Millennials is an essential goal of any company. The …