In a rapidly evolving technological and societal environment, businesses and business
education face paradigm shifts, characterized by significant transformations in shared …

This paper investigates how authentic co-created role-play may assist audit students in
develo** creativity, a much-needed aptitude for auditors. Role-plays used in audit …

Divergent thinking is the ability to produce numerous and diverse responses to questions or
tasks, and it is used as a predictor of creative achievement. It plays a significant role in the …

In this article we reviewed literature related to creative self-efficacy in the field of education.
We narrowed down the review to eighty-eight articles. We formed categories according to (1) …

The origination of business ideas for new products or services occurs through the creative
process. For example, an entrepreneur initially has a business idea for a new product or …

Failure has an important role to play in learning how to navigate highly uncertain
organizational environments. But “failing fast” just for its own sake may in fact undermine …

This is a long-overdue study of creativity and marketing for the 21st century that is packed
with delights. Creativity is central to the real world of marketing, yet as technology has …

The construct Creativity has been the subject matter of voluminous, interdisciplinary
research and has attracted extensive scholarly attention for many decades. While the topic …

This study examines the overlooked role of creativity in business school curricula, despite its
recognized importance in fostering innovation and solving global challenges. It critiques …

Employee creativity is considered a critical success factor for every organization to get a
competitive edge in the market. But some factors stand as barriers to employee creative …