Although coopetition (simultaneous cooperation and competition) should positively affect
company performance, it is unclear how implementation of these business-to-business …

The technological revolution brought about from the digital transformation is dramatically
resha** how firms co-create value in B2B industrial markets. Among the many forms …

The current advancements in digital technologies offer new opportunities for designing and
modelling digital business models. In many industries, particularly in healthcare …

Purpose This study aims to contribute to international doctrine by testing how environmental
social governance (ESG) pillars can affect marketing performance in the pharmaceutical …

Purpose Product development process (PDP) in the context of Industry 4.0 may present
several marketing implications. To understand these implications, the purpose of this study …

Purpose The article applies the citizen science phenomenon–ie lay people involvement in
research endeavours aimed at pushing forward scientific knowledge–to healthcare …

Coopetition between firms starts from one of two general development patterns: the
deliberate strategy or the emergent strategy. These two patterns of coopetition have been …

Purpose Successful commercialization is crucial to innovative firms, but further investigation
is needed on how diverse stakeholders can contribute to the commercialization of a radical …

Purpose This study aims to access, analyze and highlight opportunities and problems of the
Indian pharmaceutical sector in the broader national health-care industry. The recent …

Eco-innovation (EI) allows organizations to achieve environmental and economic gains but
the conditions for successful EI to occur are unclear. This paper proposes that firms can …