The study highlights how digital marketing is often detrimental, when it is done by unskilled
service providers. It highlights how the hyped services of search engine marketing (SEM) …

Purpose Given that online search visibility is influenced by various determinants, and that
influence may vary across industries, this study aims in investigating the major predictors of …

This study presents a review of search engines and search engine optimization and shows
how the search engine landscape relates to sustainable development. We have used a …

This research focuses on what users know about search engine optimization (SEO) and how
well they can identify results that have potentially been influenced by SEO. We conducted an …

Today's world revolves around information that is the driving force behind any economic
value chain. The thirst for information has led to the evolution of online “Search Engines” …

Search engine optimization (SEO) can significantly influence what is shown on the result
pages of commercial search engines. However, it is unclear what proportion of (top) results …

The lack of accessibility in software products is a problem, which is difficult to solve, due to
the absence of accessible support tools and the scarce training of software professionals in …

Crowdfunding as a new way of financing in the web 2.0 has increased over the last years,
but only little is known how project initiators increase their chances of successful fundraising …

The rapid development of social networks and technology has led to major changes in the
way businesses communicate with consumers. Internet and digital marketing have become …

This paper presents a novel approach of using machine learning algorithms based on
experts' knowledge to classify web pages into three predefined classes according to the …