Mobile advertising: A systematic literature review and future research agenda
The purpose of this research is to review the extant literature on mobile advertising
systematically and to carry out a comprehensive analysis of research in this emerging field …
systematically and to carry out a comprehensive analysis of research in this emerging field …
Interactivity, Inspiration, and Perceived Usefulness! How retailers' AR-apps improve consumer engagement through flow
This study investigates the antecedents and outcomes of consumer engagement through AR
apps and suggests a new conceptual model. The purpose of the paper is to examine how …
apps and suggests a new conceptual model. The purpose of the paper is to examine how …
Privacy in targeted advertising on mobile devices: a survey
Targeted advertising has transformed the marketing landscape for a wide variety of
businesses, by creating new opportunities for advertisers to reach prospective customers by …
businesses, by creating new opportunities for advertisers to reach prospective customers by …
Deciding on personalized ads: Nudging developers about user privacy
Mobile advertising networks present personalized advertisements to developers as a way to
increase revenue. These types of ads use data about users to select potentially more …
increase revenue. These types of ads use data about users to select potentially more …
Role of privacy concerns and trust in consumers' intention to use Buy-Now, Pay-Later (BNPL): an extended TPB model
VA Raj, SS Jasrotia, SS Rai - International Journal of Human …, 2024 - Taylor & Francis
Privacy concerns and trust have recently been proposed as crucial issues in consumers'
adoption of online services. Therefore, we have used an extended theory of planned …
adoption of online services. Therefore, we have used an extended theory of planned …
Chatbots or humans? Effects of agent identity and information sensitivity on users' privacy management and behavioral intentions: A comparative experimental study …
Chatbots have been widely adopted to support online customer service and supplement
human agents. However, online data transmission may involve privacy issues and arouse …
human agents. However, online data transmission may involve privacy issues and arouse …
Online privacy breaches, offline consequences: Construction and validation of the concerns with the protection of informational privacy scale
Concerns with protecting privacy, especially of online data, has been a goal of privacy
scholarship for years. Because most data are transferred online, many instruments focus on …
scholarship for years. Because most data are transferred online, many instruments focus on …
Take it on the Chin! Advertising acceptance on mobile platforms-A review of literature
This study aims to consolidate existing literature results through a systematic review to
develop a comprehensive conceptual framework. This study followed Pollock and Berge's …
develop a comprehensive conceptual framework. This study followed Pollock and Berge's …
Cultivating consumer resilience: understanding and navigating adolescents' responses to intrusive advertising
Purpose The purpose of this study is to show that as technologies expand the
personalization capabilities of advertisers and that intrusive ad formats online and in mobile …
personalization capabilities of advertisers and that intrusive ad formats online and in mobile …
Privacy in targeted advertising: A survey
Targeted advertising has transformed the marketing landscape for a wide variety of
businesses, by creating new opportunities for advertisers to reach prospective customers by …
businesses, by creating new opportunities for advertisers to reach prospective customers by …