[HTML][HTML] How does AI drive branding? Towards an integrated theoretical framework for AI-driven branding

MDS Deryl, S Verma, V Srivastava - International Journal of Information …, 2023‏ - Elsevier
Brands are transforming with the acceptance, adoption, and use of artificial intelligence (AI)
technologies. AI builds dynamic consumer-brand relationships that help build sustainable …

[HTML][HTML] Towards an understanding of business intelligence and analytics usage: evidence from the banking industry

AB Mohammed, M Al-Okaily, D Qasim… - International Journal of …, 2024‏ - Elsevier
This study investigates the factors influencing the usage of Business Intelligence and
Analytics (BIA) in the banking industry sector. Furthermore, it explores the moderating …

[HTML][HTML] Big data and business analytics enabled innovation and dynamic capabilities in organizations: Develo** and validating scale

AC Yoshikuni, R Dwivedi, D Zhou… - International Journal of …, 2023‏ - Elsevier
In recent years, innovation and competitive advantages have been built through information
systems (IS); in particular, big data and business analytics (BDA) capabilities are being …

Develo** big data enabled Marketing 4.0 framework

S Mukhopadhyay, RK Singh, T Jain - International Journal of Information …, 2024‏ - Elsevier
Due to the industrial revolution and, thereby with, the emergence of Industry 4.0, there has
been an impact on the marketing of business firms, enabling them to digitally transform and …

Techno-economic evaluation of solar photovoltaic power production in China for sustainable development and the environment

Y Wang, S Lee, C Li, M Umair, I Yakhyaeva - Environment, Development …, 2024‏ - Springer
The rising cost of electricity in China has placed significant financial strain on educational
institutions, pushing many schools into debt and leading to frequent disconnections from the …

[HTML][HTML] Evaluating omni channel retailing in the emergence of industry 5.0: A perspective of South Asian generation Z

V Choubey, A Gautam - … Journal of Information Management Data Insights, 2024‏ - Elsevier
This study investigates the influence of Omnichannel-Retailing (OCR) on customer-retention
(CR) for Generation Z (Gen Z) in the nascent Industry 5.0 era. Employing a survey with South …

[HTML][HTML] From self-descriptions (SD) to self-recommendations (SR): Evolving Gaia-X for the future European economy

V Geilenberg, WH Schulz, J Mize, H Kleis - International Journal of …, 2024‏ - Elsevier
The European decentralized-organized data-infrastructure ecosystem Gaia-X faces the
challenge of initiating, maintaining, and intensifying data exchange between data providers …

The Black Swan Theory Perspective and the Challenges of the COVID-19 Crisis as Catalysts for Managing a Business

EG Popkova, GZ Zholdasbekova, AA Sozinova… - Global Journal of …, 2024‏ - Springer
This paper aims to explore the extent to which digitalization can be utilized as a change
management tool during black swan events. This article explores how digitalization can help …

CPAN chart: A Novel Customer Perception Analysis System Using Natural Language Processing and Attribute Control Charting

ST Kakde, S Roychowdhury… - IEEE Transactions on …, 2024‏ - ieeexplore.ieee.org
Customer reviews of a product or service collected over a period of time may reveal
important directions about the changes required in the current functioning of the …

Service for sustainability and overall value for money: sequential mediation of customer-generated communication on social media and perceived value

S Ahmed, A Ahmad, G Abid - Journal of Hospitality and Tourism …, 2024‏ - emerald.com
Purpose This study investigated the predictors of overall value for money in the hospitality
industry concerning routine practices reinforcing SDG goals. The sequential mediation …