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[HTML][HTML] How does AI drive branding? Towards an integrated theoretical framework for AI-driven branding
Brands are transforming with the acceptance, adoption, and use of artificial intelligence (AI)
technologies. AI builds dynamic consumer-brand relationships that help build sustainable …
technologies. AI builds dynamic consumer-brand relationships that help build sustainable …
[HTML][HTML] Towards an understanding of business intelligence and analytics usage: evidence from the banking industry
This study investigates the factors influencing the usage of Business Intelligence and
Analytics (BIA) in the banking industry sector. Furthermore, it explores the moderating …
Analytics (BIA) in the banking industry sector. Furthermore, it explores the moderating …
[HTML][HTML] Big data and business analytics enabled innovation and dynamic capabilities in organizations: Develo** and validating scale
In recent years, innovation and competitive advantages have been built through information
systems (IS); in particular, big data and business analytics (BDA) capabilities are being …
systems (IS); in particular, big data and business analytics (BDA) capabilities are being …
Develo** big data enabled Marketing 4.0 framework
Due to the industrial revolution and, thereby with, the emergence of Industry 4.0, there has
been an impact on the marketing of business firms, enabling them to digitally transform and …
been an impact on the marketing of business firms, enabling them to digitally transform and …
Techno-economic evaluation of solar photovoltaic power production in China for sustainable development and the environment
The rising cost of electricity in China has placed significant financial strain on educational
institutions, pushing many schools into debt and leading to frequent disconnections from the …
institutions, pushing many schools into debt and leading to frequent disconnections from the …
[HTML][HTML] Evaluating omni channel retailing in the emergence of industry 5.0: A perspective of South Asian generation Z
This study investigates the influence of Omnichannel-Retailing (OCR) on customer-retention
(CR) for Generation Z (Gen Z) in the nascent Industry 5.0 era. Employing a survey with South …
(CR) for Generation Z (Gen Z) in the nascent Industry 5.0 era. Employing a survey with South …
[HTML][HTML] From self-descriptions (SD) to self-recommendations (SR): Evolving Gaia-X for the future European economy
The European decentralized-organized data-infrastructure ecosystem Gaia-X faces the
challenge of initiating, maintaining, and intensifying data exchange between data providers …
challenge of initiating, maintaining, and intensifying data exchange between data providers …
The Black Swan Theory Perspective and the Challenges of the COVID-19 Crisis as Catalysts for Managing a Business
This paper aims to explore the extent to which digitalization can be utilized as a change
management tool during black swan events. This article explores how digitalization can help …
management tool during black swan events. This article explores how digitalization can help …
CPAN chart: A Novel Customer Perception Analysis System Using Natural Language Processing and Attribute Control Charting
Customer reviews of a product or service collected over a period of time may reveal
important directions about the changes required in the current functioning of the …
important directions about the changes required in the current functioning of the …
Service for sustainability and overall value for money: sequential mediation of customer-generated communication on social media and perceived value
Purpose This study investigated the predictors of overall value for money in the hospitality
industry concerning routine practices reinforcing SDG goals. The sequential mediation …
industry concerning routine practices reinforcing SDG goals. The sequential mediation …