This review provides insight into the research on the strategic use of social media
influencers. A search in the Scopus database yielded a total of 154 peer-reviewed academic …

Qualitative research techniques are frequently employed by scholars in the field of social
sciences when investigating communities and their communication media. The proliferation …

Many brands are now working on Instagram to promote, showcase their products and
services, and benefit from the potentialities of Influencer Marketing. A detailed investigation …

Luxury, historically an exclusive, rare and elitist phenomenon, is changing. This is
predominantly driven by technological developments, particularly social media, and the …

Growing in popularity, social media and related channels (eg Instagram, Twitter, and TikTok)
are utilised as sources for sharing information with the power to influence consumers and …

Previous research on influencer industry ethics has focused on three issues: transparency of
collaborations, payments to influencers, and influencer authenticity. In this exploratory study …

Green luxury is a promising stream in the environmental marketing and sustainable
development literature. Yet, scholars are still investigating why green consumers show a …

Green influencers are crucial in promoting sustainable lifestyles, but their impact may vary
depending on their audience. Their behavioral effect might be limited if they were mainly …

Purpose Digitalization in marketing activities has made it easier for people to make
purchase decision. This platform encourages every firm to optimize digitalization as part of …

The present study investigates the effectiveness of nanoinfluencers in persuading
consumers on social media platforms. Specifically, we propose that message features, such …