[HTML][HTML] The influence of marketing exploitation and exploration on business-to-business small and medium-sized enterprises' pioneering orientation
Organisational learning theory proposes firms can gain market knowledge through adaptive
processes-marketing exploitation and exploration. Our study examines how these processes …
processes-marketing exploitation and exploration. Our study examines how these processes …
The influence of marketing exploitation and exploration on B2B SME performance: The moderating roles of supplier flexibility and information exchange
This study employs a resource-based view to examine how marketing exploitation and
exploration affect business-to-business (B2B) small and medium-sized enterprises'(SMEs) …
exploration affect business-to-business (B2B) small and medium-sized enterprises'(SMEs) …
[HTML][HTML] Unleashing R&D networks for ambidexterity: The interplay between internal and external networking capabilities
Ambidexterity is key for SME survival and success, and to attain ambidexterity, resource
constrained SMEs must leverage ideas and resources within their R&D network. This …
constrained SMEs must leverage ideas and resources within their R&D network. This …