As a profession, public relations has become a global enterprise. Public relations education
is only now beginning to catch up with the global nature of the profession. It is quite widely …

Александр Довженко прав: в одном и том же объекте мы можем увидеть самые разные
характеристики. Вопрос только в том, что именно мы захотим в нем увидеть. Сам же …

In a ground-breaking departure from existing works, almost all of which are how-to manuals
based on anecdotal evidence, this is the first academic textbook on fund raising. By …

Successful media relations and a sound communication strategy are essential for all sport
organizations. Any successful manager working in sport must have a clear understanding of …

Designed to be a stand alone desktop reference for the Stormwater manager, designer, and
planner, the bestselling Municipal Stormwater Management has been expanded and …

The World Wide Web is viewed as a desirable medium for public relations by many
organizations. Given the evolving nature of the Web and the mixed findings about …

This is a wide-ranging, up-to-date introduction to modern business communication, which
integrates communication theory and practice and challenges many orthodox views of the …

Новые организационные формы ПР-бизнеса, деятельность вертикально-
интегрированных групп и сетевых агентств в Европе, поглощения ПР-компаний …

As described in the Introduction, there is very little empirical evidence on the nature of public
relations in many regions of the world. We believe that the body of knowledge of …

Drawing on the motivation, ability, and opportunity (MAO) model in the consumer
psychology literature, this article suggests that motivation, ability, and opportunity provide …