The aim of this study is to analyze factors determining city brand equity (CBE) on the bases
of a systematic literature review (SLR) according to a procedure developed by Tranfield …

Although the concept of value co-creation has been predominant in the marketing discipline,
there remains surprisingly little research on value co-creation in branding. This paper aims …

Through a critical reading of city branding theories and practices, this article identifies a
nexus between city branding and urban planning related to master planning and …

Social media users are increasingly harming destination brands through their posts. This
article examines how to counter brand co-destruction in social media through the application …

Purpose This study aims to explore whether adopting a sustainability narrative in city
branding and urban development strategies results in more inclusive governance …

The current refugee crisis has broad ramifications for societies. In the domain of tourism,
such socio-political or human-made disasters raise questions about security, but may also …

Purpose Drawing on the service-dominant logic and taking a multi-stakeholder brand value
co-creation perspective, this paper aims to investigate whether positioning a place brand …

This article studies in how far participation of stakeholders enhances their active support for
place brands, conceptualized in this study as Brand Citizenship Behavior (BCB). Combining …

Purpose The purpose of this study is to investigate the relationship between being an
inclusive city and branding oneself as such, as more cities adopt the inclusive city concept …

Research problem: Revolution Industry 4.0. forces companies to face specific competence-
related, technological, organizational and even ethical challenges. The use of innovative …