Virtual influencers, digitally-created characters with realistic human-like appearances, have
emerged as a distinctive type of virtual humans prominently featured in various virtual …

Can changes in consumer psychology induced by media attention lead to pro-
environmental transportation behaviors or choices? In response, we match a unique dataset …

As the use of AI-powered virtual influencers flourishes in the marketing world, it is unclear
how effective these influencers are as advocates for social causes. Through four pre …

As an example of health-enhancing physical activities (HEPA), structured physical exercise
is valuable in promoting healthy lifestyles among community-dwelling older adults …

The misuse of social platforms and the difficulty in regulating post contents have culminated
in a surge of negative sentiments, sarcasms, and the rampant spread of fake news. In …

Purpose In social media, crisis information susceptible of generating different emotions
could be spread at exponential pace via multilevel super-spreaders. This study aims to …

The use of virtual influencers has become a crucial component of brand marketing strategies
on social media platforms. This approach offers a novel form of marketing that enables deep …

Humanlike virtual influencers (HVIs) mimic human influencers (HIs), but how do consumers
perceive them, and how does this affect persuasion knowledge? This experiment examines …

Virtual influencer (VI) has become a new tool for brand promotion. The existing researches
mainly focus on VI's external feature cues, such as identity, appearance, and sensory …

This paper aims to analyze the impact of body dissatisfaction on communication
competencies among engineering college students and to put forth remedial strategies. As …