The COVID-19 pandemic has brought unparalleled impacts to the global tourism industry,
thus inspiring a wave of academic research. This paper presents a review of the early …

The halo effect is a cognitive bias whereby people form an opinion about a characteristic of
an attribute of a product based on their predisposition (positive or negative) toward another …

The economic pressures and increasing competition in markets have led to the CEOs of
companies being forced to make the right strategic decisions in the development of products …

This book explores the application of psychological theories to tourist behaviour and
experiences. It traces the evolution of those theories and how they have changed in …

There is limited research studying how pro-environmental behavioural intentions gained in a
tourism context subsequently influence intentions and actual behaviour at home. This study …

Product involvement refers to consumers' perceived relevance of the importance of a
product category based on their inherent needs, values and interests. The literature has …

Ascertaining wine tourists' relationship with wine regions, as an outcome of their travel
experiences, is an essential element in the longevity of continued consumer-region …

Rural communities often struggle to adapt to societal and economic changes, but their
cultural heritage can play a pivotal role in tourism development and establishing …

The popularity of danmaku, overlaid comments displayed during videos, is attributed to its
synergized social interaction; its effects, however, remain under-researched. Applying the …

Despite the significant research regarding online reviews, one area remains under
investigated: how the trust-behavioral intentions linkage formed by online reviews changes …