The aim of the research is to gain an understanding of consumer behavior in develo**
countries in the electronic environment. For this purpose, the four constructs of the …

In an attempt to gain new insights about impulse-buying behavior and its vital role in
electronic shop**, this study used the stimulus-organism-response (SOR) model. This …

The objective of the research was to validate an instrument designed to measure the
variables value perception, purchase intention, trust, and satisfaction of Micro, Small and …

Improvements in connectivity, smartphone adoption, data usage, a competitive e-commerce
space, innovations in financial technologies, and logistics growth are expected to push the …

Millennial purchases of footwear products online have grown in South Africa. Consequently,
retailers in the country should develop increased knowledge of these consumers' online …

Product returns pose a significant challenge for online retailers, primarily due to consumer
uncertainty, both before and after the purchase. These uncertainties may stem from factors …

This research investigates the relationship between customers' trust in e-retailers and online
buying behavior. First, a multi-layered conceptual model is developed using the e-service …

It is observed that there is a need for a quality measurement template system that is easy to
understand, effective, easily updated according to different requests, contains enough …

This study aimed to assess the impact of the e-service quality dimensions on customer
satisfaction and loyalty in the online apparel market in India. The study examined the direct …

The intention to buy online is an essential factor for the success of organizations of any size
and sector. Getting consumers to have a high level of purchase intention predicts actual …