Corporate social responsibility (CSR) and technological innovation (TI) are two fundamental
driving forces for sustainable development. The importance of the CSR-TI relationship has …

Purpose The paper aims at summarizing the state of knowledge on the relationship between
a company's corporate social responsibility (CSR) and its innovation performance …

China's economic development is faced with serious resource limits, environmental
constraints, and massive energy consumption. Changing the development mode towards …

The surge in academic and practical interest in the topic of value co-creation (VCC)
highlights an equivocal understanding of its conceptual boundaries and empirical …

This study examines the antecedents and impact of three forms of customer involvement in
innovation: customer involvement as an information source (CIS), customer involvement as …

Purpose The identification of customer needs through relationship management and their
transformation into marketing innovation are two key processes in customer value creation …

The marketing literature typically argues that customers cannot easily be involved with, and
contribute to, the creation of major innovation (MI). This article finds otherwise. The authors …

Green technological innovation (GTI) is an important driving force to achieve high-quality
development. In terms of system engineering, GTI is a process of multi-agent participation …

While the tools of social media are ubiquitous in contemporary consumer marketing, there is
little evidence about the extent to which they have been adopted by business-to-business …

Marketing and entrepreneurship have long been recognized as two key responsibilities of
the firm. Despite their tight integration in practice, marketing and entrepreneurship as …