Innovation diffusion processes have attracted considerable research attention for their
interdisciplinary character, which combines theories and concepts from disciplines such as …

Background: After the COVID-19 pandemic will be brought under control through mass
vaccination, the challenge of global climate change and related energy transition will return …

Social identities are among the key factors driving behavior in complex societies. Signals of
social identity are known to influence individual behaviors in the adoption of innovations. Yet …

A key part of an engineer's purpose is to create products and services that benefit society, or,
in other words, to create products with a positive social impact. While engineers have many …

The diffusion of competition under the coexistence of multi-generation products has become
one of the important challenges faced by enterprises in their daily and sustainable …

The article considers the distribution of an innovative product based on the Bass model. It is
proposed to find the external action function using the Pontryagin maximum principle …

Product cannibalization is a well‐known phenomenon in marketing, describing the case
when a new product steals sales from another product under the same brand. A special …

In this work, the aim is to study the diffusion of innovation of two competing products. The
main focus has been to understand the effects of the competitive dynamic market on the …

A key part of an engineer's purpose is to create products and services that benefit society, or,
in other words, create products with a positive social impact. While engineers have many …

В данной работе проводится анализ современных подходов к описанию и
моделированию процессов распространения новых продуктов и услуг в …