How does the metaverse shape education? A systematic literature review

F De Felice, A Petrillo, G Iovine, C Salzano, I Baffo - Applied Sciences, 2023‏ - mdpi.com
In recent years, the potential of the metaverse as a tool to connect people has been
increasingly recognized. The opportunities offered by the metaverse seem enormous in …

Rise of digital fashion and metaverse: influence on sustainability

AP Periyasamy, S Periyasami - Digital Economy and Sustainable …, 2023‏ - Springer
The fashion industry is a lucrative market that generates revenue in the trillions through the
production and distribution of clothing, footwear, and various accessories. The apparel …

[HTML][HTML] Augmented and virtual reality in hotels: Impact on tourist satisfaction and intention to stay and return

WM Lim, KM Jasim, M Das - International Journal of Hospitality …, 2024‏ - Elsevier
Augmented reality (AR) and virtual reality (VR) have emerged as transformative
technologies, revolutionizing the way tourists engage with hospitality service providers. A …

Digital transformation: A multidisciplinary perspective and future research agenda

J Paul, A Ueno, C Dennis, E Alamanos… - … Journal of Consumer …, 2024‏ - Wiley Online Library
Digital transformation has had an unprecedented influence on all sectors of business over
the last decade. We are now entering an era characterized by the extensive digital …

Metaverse mingle: Discovering dating intentions in metaverse

D Chakraborty, S Patre, D Tiwari - Journal of Retailing and Consumer …, 2023‏ - Elsevier
The present work represents a mixed-method investigation to redefine Elaboration
Likelihood Model (ELM) using some innovative variables to investigate dating-partner …

The role of augmented reality in sha** purchase intentions and WOM for luxury products

D Nawres, BA Nedra, A Yousaf, A Mishra - Journal of Business Research, 2024‏ - Elsevier
The literature examining the influence of augmented reality (AR)-driven experiences on
consumer outcomes in retail is at an emerging stage, with little investigation conducted in …

[HTML][HTML] Informative and peripheral metaverse: Which leads to experience? An investigation from the viewpoint of self-concept

J Balakrishnan, R Das, AA Alalwan, R Raman… - Computers in Human …, 2024‏ - Elsevier
The growth of the Metaverse has been massive in the last two years. However, limited
evidence exists to understand how consumers perceive it as a potential retail space. This …

The role of emotions in augmented reality

PS Soon, WM Lim, SS Gaur - Psychology & Marketing, 2023‏ - Wiley Online Library
Augmented reality (AR) can induce emotions among its users. However, emotional valence
is often studied with a singular focus (eg, enjoyment), which disregards and overlooks the …

Transforming metaverse marketing into strategic agility in SMEs through mediating roles of IMT and CI: theoretical framework and research propositions

K Abrokwah-Larbi - Journal of Contemporary Marketing Science, 2024‏ - emerald.com
Purpose This study aims to explore the conversion of metaverse marketing (MVM) into
strategic agility among SMEs based on dynamic capabilities (DC) and dynamic …

Examining the failure of gamification in implementing innovation from the perspective of problematization in the retail sectors of emerging economies

A Behl, N Jayawardena, S Bhardwaj, V Pereira… - Technovation, 2024‏ - Elsevier
Gamification is a strategy, methodology, or activity that has picked up pace over time and
has been successfully deployed in organizations. Despite massive efforts to capture the …