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How does the metaverse shape education? A systematic literature review
In recent years, the potential of the metaverse as a tool to connect people has been
increasingly recognized. The opportunities offered by the metaverse seem enormous in …
increasingly recognized. The opportunities offered by the metaverse seem enormous in …
Rise of digital fashion and metaverse: influence on sustainability
The fashion industry is a lucrative market that generates revenue in the trillions through the
production and distribution of clothing, footwear, and various accessories. The apparel …
production and distribution of clothing, footwear, and various accessories. The apparel …
[HTML][HTML] Augmented and virtual reality in hotels: Impact on tourist satisfaction and intention to stay and return
Augmented reality (AR) and virtual reality (VR) have emerged as transformative
technologies, revolutionizing the way tourists engage with hospitality service providers. A …
technologies, revolutionizing the way tourists engage with hospitality service providers. A …
Digital transformation: A multidisciplinary perspective and future research agenda
Digital transformation has had an unprecedented influence on all sectors of business over
the last decade. We are now entering an era characterized by the extensive digital …
the last decade. We are now entering an era characterized by the extensive digital …
Metaverse mingle: Discovering dating intentions in metaverse
The present work represents a mixed-method investigation to redefine Elaboration
Likelihood Model (ELM) using some innovative variables to investigate dating-partner …
Likelihood Model (ELM) using some innovative variables to investigate dating-partner …
The role of augmented reality in sha** purchase intentions and WOM for luxury products
The literature examining the influence of augmented reality (AR)-driven experiences on
consumer outcomes in retail is at an emerging stage, with little investigation conducted in …
consumer outcomes in retail is at an emerging stage, with little investigation conducted in …
[HTML][HTML] Informative and peripheral metaverse: Which leads to experience? An investigation from the viewpoint of self-concept
The growth of the Metaverse has been massive in the last two years. However, limited
evidence exists to understand how consumers perceive it as a potential retail space. This …
evidence exists to understand how consumers perceive it as a potential retail space. This …
The role of emotions in augmented reality
Augmented reality (AR) can induce emotions among its users. However, emotional valence
is often studied with a singular focus (eg, enjoyment), which disregards and overlooks the …
is often studied with a singular focus (eg, enjoyment), which disregards and overlooks the …
Transforming metaverse marketing into strategic agility in SMEs through mediating roles of IMT and CI: theoretical framework and research propositions
Purpose This study aims to explore the conversion of metaverse marketing (MVM) into
strategic agility among SMEs based on dynamic capabilities (DC) and dynamic …
strategic agility among SMEs based on dynamic capabilities (DC) and dynamic …
Examining the failure of gamification in implementing innovation from the perspective of problematization in the retail sectors of emerging economies
Gamification is a strategy, methodology, or activity that has picked up pace over time and
has been successfully deployed in organizations. Despite massive efforts to capture the …
has been successfully deployed in organizations. Despite massive efforts to capture the …