Facing immense competition, retailers across the globe are experiencing reduction in their
customer loyalty. This decreasing trend is even more observable in the superstore retailing …

The aim of this research is to validate the explanatory model of how the quality of service
perceived by students of a higher education center influences their loyalty (retaining and …

This study aims to examine the impact of service recovery in building customer loyalty
through the mediating role of customer satisfaction and corporate image. This study also …

The increasing pace of globalisation requires organisations to be innovative in their service
provision to remain competitive in their industry. Higher education is one of the examples …

This article proposes a model of antecedents and consequences of student satisfaction in
Higher Technical-Vocational Education (HTVE) colleges. To validate the model, a survey …

The development and growth of every economy depend on the contributions of higher
education. Universities are responsible for the generation and dissemination of knowledge …

Purpose This study investigates the antecedents of student loyalty towards universities. This
study offers new insights into postgraduate loyalty in the context of the Malaysian higher …

The purpose of this research is to examine the relationship between factors leading to
student loyalty in open and distance learning universities. Specifically, this research …

Purpose The aim of this study is to examine the relationship between the determinants of
student loyalty, ie service quality, e-service quality and university image in open and …

Satisfied students are easy to retain and perform better in academics. That consequently
affects higher educational institutions' success and reputation. To become a top higher …