Purpose Restaurants with limited promotion budgets depend mainly on word of mouth
(WOM) among customers. WOM seems particularly important to the marketing of services …

The aim of this research is to synthesise findings from existing studies on the characteristics
of source credibility of electronic word of mouth (eWOM) communications in a single model …

The aim of this research is to synthesise findings from previous studies by employing weight
and meta-analysis to reconcile conflicting evidence and draw a “big picture” of eWOM …

Purpose As a business paradigm, social commerce (s-commerce) has brought about a new
stage of innovation, and by extension, has transmuted the power from seller to buyer. S …

Social networking sites (SNSs) have assumed an increasingly central role in the passage of
electronic word-of-mouth (eWOM) among cosmetics users. However, the mechanism by …

With the growth of Internet technologies more and more consumers are using it as a tool for
information seeking about a product or a company. Enhancement of the Internet, popularity …

Social media has provided endless opportunities for marketers, fuelling their desire to learn
more about their consumers through this dynamic online environment. Yet many …

The growth of social networking sites has changed the living style of people around the
globe and it has also become an important tool for marketers. This growth has also emerged …

Purpose–The purpose of this paper is to investigate how electronic word of mouth (e-WOM),
attitude, and city image affect tourists' intention to visit a tourism city. Design/methodology …

Because of the prevalence of mobile devices, the overuse of social networking sites has
become a global phenomenon. Social networking sites (hereafter SNS) give a lot of …