Digital Twins (DTs) are one of the disruptive technologies associated with the Industry 4.0
concept. A DT connects the physical manufacturing system with the digital cyberspace, via …

Interest in mass customization (MC) is increasing in both industry and academia. Academic
research on MC implementation guidelines (IGs) has, however, lagged behind other …

Mass customization (MC) has become a reality and cannot be neglected as one of the
leading strategies in satisfying customers and assuring companies survival in today's …

Mass customization (MC), which is popular in the fashion industry, is proposed to provide
customers with products with a high degree of adaptation and a price comparable to a mass …

Mass customization (MC), as an operations program to satisfy target consumers by offering
personalized products or services, has attracted substantial attention from both the industry …

In the context of market globalization, furniture manufacturers attempt to differentiate their
products to attain competitive advantages. Mass customization is one strategy enabling such …

Mass customization (MC) is gaining steady attention in both industry and academia.
Recently, MC implementation guidelines (MC-IGs) have been identified as an emerging sub …

Purpose This study aims to explore how to respond to market turbulence by big data
analytics (BDA) capability and mass customization capability (MCC) from the perspective of …

Purpose–Servitization of manufacturing is characterized by very complex decision
processes within strongly unstable and uncertain decision contexts. Decision-makers are …

Customer satisfaction can be increased by reducing the gap between what customer really
needs (customer requirements) and what manufacturer can provide (product specifications) …