This research aimed to identify the influence of Chinese consumers' beliefs about
dimensions of corporate social responsibility (CSR) on self-congruity and their purchase …

The paper discusses the theoretical grounds of perceptual map** and its importance in
branding. The paper explains the use of perceptual maps and demonstrates how the …

Formerly, it was considered that the main task of the corporate sector is to ensure economic
performance. Nowadays, this attitude has changed and the term the bottom line has been …

This study aims to empirically examine the influence of corporate social responsibility (CSR)
on brand loyalty with the brand personality and the corporate reputation as the mediators …

En el context actual de la societat, s' exigeixen compromisos empresarials més enllà de la
producció i la comercialització de béns i serveis de qualitat. Per tant el món empresarial ha …

The paper explores the Destination Social Responsibility (DSR) concept and its progression
from Corporate Social Responsibility in the social, economic, and environmental domains …

Brand Personality is the simulacrum of human traits used to describe the personality of
brands. In the arena of marketing, firms are struggling hard to im**e their brand image as …

This study aims to provide evidence for the meaning transfer model. In Turkey, five apparel
retailer brands and five celebrities are evaluated with brand personality and credibility …

The findings of this thesis suggest that CSR plays a notable role in the case companies'
online communication. However, commitment to all three dimensions of CSR …

Pedelecs, or e-bikes, have surged in popularity recently and especially during the COVID-19
pandemic. Despite its strong growth and high levels of competition and innovation, no aca …