The purpose of this study is to determine whether internet marketing can affect the level of
customer loyalty with brand awareness as an intervening variable. This research is an …

Background: Many studies have been conducted on higher education institutions (HEI)
regarding advertising, promoting, branding, social media marketing, and student enrollment …

Small retail business leaders use online marketing to connect with consumers and the
community. The purpose of this qualitative multiple case study was to explore the strategies …

The focus of this study was to analyze the factors direct impact on purchase intention of
smartphone’ s users in Batam. Sample was taken from 400 smartphone’ s user most …

In the realm of interconnected digital world, social ranking systems are readily used in
different sections of society, for several reasons. The private and public sectors both are …

Despite the surging appropriation of social media by marketers for communicative marketing
of brands, what remains under-explored in literature is the capacity of social media platforms …

This chapter provides a theoretical analysis on the role of digital marketing, social media,
and digital marketing tools and techniques (DMTT) in develo** customer-based brand …

In several studies, theoretically, companies that have good brand ambassadors will produce
good purchasing decisions. However, empirically, it does not guarantee that brand …

The article analyzes the opinions of different authors on brand awareness raising. It also
describes and analyzes the concept of internet marketing, the implementation. The analysis …

Nowadays a lot of companies use social media influencers as a marketing strategy. They
are a tool for any emerging company that wants to increase consumer numbers of a specific …