YouTube and education: A sco** review

A Shoufan, F Mohamed - IEEE Access, 2022‏ - ieeexplore.ieee.org
YouTube has evolved to a global platform for formal and informal education. In contrast to
traditional sources of learning multimedia, YouTube is a social platform with numerous …

Analysis of community question‐answering issues via machine learning and deep learning: State‐of‐the‐art review

PK Roy, S Saumya, JP Singh… - CAAI Transactions on …, 2023‏ - Wiley Online Library
Over the last couple of decades, community question‐answering sites (CQAs) have been a
topic of much academic interest. Scholars have often leveraged traditional machine learning …

Digital era 4.0: The contribution to education and student psychology

AS Rahmatullah, E Mulyasa, S Syahrani… - Linguistics and Culture …, 2022‏ - lingcure.org
This study aims to explain the challenges of teachers in the digital era 4.0 and readiness to
face these challenges. Through literature review. The author explains that there are several …

The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge

ML Cheung, G Pires, PJ Rosenberger - Asia Pacific Journal of …, 2020‏ - emerald.com
Purpose This paper investigates the impact of social-media marketing elements, namely
entertainment, customisation, interaction, electronic word-of-mouth (EWOM) and trendiness …

Bridging the online offline gap: Assessing the impact of brands' social network content quality on brand awareness and purchase intention

A Dabbous, KA Barakat - Journal of retailing and consumer services, 2020‏ - Elsevier
Social media is sha** the way companies and brands engage and interact with
consumers, particularly Millennials. In light of this growing trend, this study aims to …

Do social media marketing activities improve brand loyalty? An empirical study on luxury fashion brands

AH Fetais, RS Algharabat, A Aljafari… - Information Systems …, 2023‏ - Springer
This research aims to investigate the impact of social media marketing activities (SMMa) on
brand loyalty directly and through mediating variables community engagement and …

Temporally evolving graph neural network for fake news detection

C Song, K Shu, B Wu - Information Processing & Management, 2021‏ - Elsevier
The proliferation of fake news on social media has the probability to bring an unfavorable
impact on public opinion and social development. Many efforts have been paid to develop …

A study on the effects of social media marketing activities on brand equity and customer response in the airline industry

EJ Seo, JW Park - Journal of Air Transport Management, 2018‏ - Elsevier
This study analyzes the effects of social media marketing activities (SMMAs) on brand equity
and customer response in the airline industry. A survey was conducted with a total of 302 …

Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior

B Godey, A Manthiou, D Pederzoli, J Rokka… - Journal of business …, 2016‏ - Elsevier
Scant evidence is available on of how social media marketing activities influence brand
equity creation and consumers' behavior towards a brand. This research explores these …

[کتاب][B] Recommender systems

CC Aggarwal - 2016‏ - Springer
“Nature shows us only the tail of the lion. But I do not doubt that the lion belongs to it even
though he cannot at once reveal himself because of his enormous size.”–Albert Einstein The …