Purpose This study aims to answer two important questions:(1) Whether companies should
reduce or increase the marketing expenses to face the recession caused by COVID-19? and …

Despite the traditional predominance of sociology and political science within studies of
media and communications, interest in economic aspects of media has grown enormously …

Purpose This paper aims to determine what the brand performance consequences of
corporate social responsibility (CSR) activities would be during times of recession for well …

Given the importance of firm strategic management in the time of crisis, this study
investigates Micro, Small and Medium Enterprises (MSMEs) approaches to persistence …

Using data from 588 Korean small and medium-sized enterprises (SMEs) for 2008–2014,
this study investigates whether R&D investment can affect the probability of a firm's survival …

Business organizations need to adopt a long-term, proactive mindset to prepare themselves
for a major economic contraction. This study examines how firms temporally manage …

Major economic crises create financial and normative stressors, affecting consumers long
after economies technically leave recession. Consumer adaptations to these stressors …

Purpose Over the years, the impact of the business cycle on firm strategy has been
neglected in the area of strategic management and remains one of the most important but …

Cross-sector collaboration has gained importance as a way for forest sector companies to
increase innovation via novel partnerships and to identify and develop new business …

Este artículo analiza si una respuesta de marketing proactivo puede contribuir a resistir las
crisis económicas. Se prueba una teoría que une el énfasis estratégico en marketing, la …