Введение. В образовательных системах разных стран накоплен большой опыт
использования проектного метода в обучении. Данный метод является альтернативой …

Advances in digital technologies coupled with the explosion of data are transforming the
marketing education landscape at a rapid pace. Given the scale and speed of digital …

The rapid pace of technological change taking place today makes it even more important for
marketing educators to incorporate relevant technical and higher level meta-skills in their …

Purpose Given the pressing global challenges underpinning the United Nations'
Sustainable Development Goals, marketing managers can no longer focus only on purely …

Введение: Статья посвящена актуальной теме учебной проектной деятельности
студентов. Особая значимость этого вида деятельности заключается в его …

As marketing continues to be transformed by technology and the explosion of big data,
academic research has identified a significant need for analytics skills in marketing …

Academic programs and educators face numerous challenges related to teaching digital
marketing. Today, the world of marketing is digital and marketing programs have struggled …

The integration of generative artificial intelligence (AI) tools like ChatGPT in education has
raised concerns that students may become dependent on AI-generated solutions, potentially …

Purpose The gaps between what is taught in the classroom and what is required from the
management graduates are evident globally. This research suggests that experiential …

The rapid evolution of digital marketing, characterized by the surge in digital channels and
data, has amplified the demand for graduates specialized in digital marketing analytics …